KANGJIAN IMAGEKANGJIAN IMAGE


BRAND INTRODUCTIONBRAND INTRODUCTION

     Kangjian Sports Ceramics was established in 2006. The company is located in Foshan City, Guangdong Province, and is affiliated to Guangdong Xinyusheng Group. Xinshengsheng Group is the industrial chain enterprise of Xinmingzhu Group. It is a modernization integrating product development, production, sales and service. Jiantao brand, the group registered capital of 500 million yuan, tens of thousands of employees, has a number of modern production bases and more than 70,000 square meters of one-stop pick-up warehouse, is the world's influential building ceramic aircraft carrier.

  Kangjian Sports Ceramics is the core brand of Xinshengsheng Group. With the strong support of the group company, for 12 years, it has been adhering to the brand concept of “creating the fashion brand of ceramic tile industry” and “home improvement style of minimalist design”. "Guangdong Province famous trademarks, Chinese ceramics first-line brand, the most beautiful ceramics headquarters exhibition hall" and other honors, products are widely used in Guangzhou Asian Games Village, Shanghai Science and Technology Museum, Quanzhou Strait Sports Center and other major projects.

  Kangjian sports ceramics, established strict internal control standards, and passed ISO9001 quality management system certification, ISO14001 environmental management system certification, products tested by national authorities, radioactive indicators in line with GB6566-2010 national standards, comprehensive introduction of Italian Sacmi Press, multi-channel inkjet printer, Sistom roller inkjet printing machine, cooperate with well-known materials suppliers such as Tao Lixi and Aisi Magras to ensure products with professional, large-scale and personalized production requirements. Quality to meet large-scale and individualized supply needs. Products cover large plates, modern antique bricks, all-round marble tiles, inkjet polished tiles, ultra-flat glazes and ceramics, and the production specifications cover 300x300, 300x600, 300x800, 600x600, 800x800, 900x900, 750x1500, etc. To provide consumers with unlimited design possibilities.

  With 12 years of development, Kangjian brand marketing outlets are spread all over the world. The products are exported to more than 50 countries and regions such as Europe, Southeast Asia and the Middle East. Looking forward to the future, Kangjian Sports Ceramics will always take the development of home building materials as its own responsibility. We will make unremitting efforts to create a sports health brand.


BRAND CULTUREBRAND CULTURE
Brand Idea: Create a Fashion Brand in the Tile Industry

Product concept: a brick, a healthy life
Service concept: create a fashion and healthy product experience for customers
Talent Idea: Tolerance of Personality
Management philosophy: attitude, results
Brand mission: to deliver a fashionable and healthy lifestyle
Brand core values: advocating: young, free, personality, fashion, sports, healthy lifestyle home

BRAND HONORBRAND HONOR
TEAM PRESENCETEAM PRESENCE
BRAND PROCESSBRAND PROCESS
Road and India, witness the footprint of struggle; Light and shadow reflect today's brilliance; Glory and fame, reap the power of transcendence.
The journey of struggle, the fruits of struggle, the strength of progress, the determination of the spirit, the charm, the dream, the hope.
  • 2006-2008

    • Established Kangjian brand in 2006
    • In 2007, the first year of brand establishment 108 image stores were established
    • In 2008, Kangjian Ceramics was invited to participate in the opening ceremony of the 49th World Table Tennis Championships
  • 2009—2011

    • 2009 Kangjian Ceramics became the 2010 Asian Games Partner
    • In 2010, Kangjian Ceramics promoted the "Signature Subscription for Low Carbon Life"
    • 3D digital inkjet porcelain was launched in 2011
  • 2012—2014

    • In 2012, Kangjian Ceramics adopted the world's leading global glazing technology for the first time
    • In 2013, it landed on the CCTV golden file.
    • 2014 Signed the 58th Miss World and Asian Games singer Liu Tingting, a strong force terminal-held a national tour large-scale star signing event
  • 2016—2017

    • In December 2016, Kangjian Ceramics officially announced that it has become the main brand of the group and launched a new marketing model.
    • March 2017 Brand Visual Identity System Upgraded
    • In April 2017, at the 29th Ceramic Expo, Kangjian Ceramics held the first sports culture festival
    • October 2017 The modern exhibition hall of Kangjian Ceramics Headquarters appeared
  • 2018—2019

    • In 2018, Kangjian Ceramics created a new image of "health" and "fashion"
    • May 2019 Kangjian Ceramics created a market segment for "healthy" tiles, and developed and marketed antibacterial anion marbles, ultra-wear-resistant marbles, ultra-slip tiles and other functional tiles, leading a new trend in healthy home
    • In July 2019, Kangjian Ceramics introduced the Italian slate brand LAMINAM and launched the "LAMINAM by Kangjian Home" brand to fully enter the slate home custom market
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